The treatments are improving, but the best way to fight against this disease is its early detection ! That's why countries around the world are dedicating October to breast cancer.

Breast cancer figures

In 2017, breast cancer remains the leading cause of cancer death among women in France: 1 in 8 is affected by this cancer in her lifetime. Every year in France, 54,000 breast cancers are detected. And if treatments improve from year to year, screening remains the most effective way to fight against this cancer . Yet still today, 1 in 3 women are not screened. And just over half of those who qualify for systematic screening (offered from the age of 50) go there. As a reminder, this exam is fully reimbursed by the Social Security. And without any advance of costs. So many reasons not to miss this appointment!

Pink October: a month to talk about it

The goal of Pink October ? Raising the awareness of women and men alike about this life-saving test: the sooner the tumor is detected and at a less advanced stage, the more likely it is to treat it. Spotted at an early stage, breast cancer can indeed be cured in 90% of cases . For this new edition of Pink October , the initiatives organized by the association "Breast Cancer, let's talk about it!" , co-founded by Marie-Claire, and the actions carried out by the brands in partnership are multiplying and the public authorities are committed to this sensitization to screening. Thanks to advances in research, treatments are becoming less aggressive and, as a consequence, the sequelae are less exclusive for women. So check: when did you do your last mammogram?

Check out our special Pink October brief all the information around this operation and the actions taken to roll back breast cancer .