Glasses For All or the promise not to pay too expensive glasses

Paul Morlet, it is a little Xavier Niel of optics. Like Free, which has revolutionized the mobile telephony market, Sunglasses For All shakes the eye of optics. The crazy bet of this young CEO (24 years old!): Make the vision accessible to all by offering glasses of view (or solar) at 10 € and ready in 10 minutes. Low-cost eyeglasses, the idea looks great on paper, but in practice it happens how?

The glasses at 10 €, how does it work?

The only shop for Eyeglasses For All is located rue Turbigo, in the 1st arrondissement of Paris. Every day of the week and Saturday, guests come and go. Long wooden tables where the mounts that we can try are placed, sellers in blue polos, iPad in the hands ... if the resemblance is striking, this is not an Apple Store but a store of optics almost like the others . A big advantage: if you have a common correction as in 80% of the cases, you can leave in 15 minutes with a pair of glasses adapted to his sight. And for only a few tens of euros.

How it is possible ? Glasses Pour Tous stores in store 18,000 glasses of the most common optical corrections in France. Wrong!
- If we have a prescription , we choose his mount from the 34 available models (all designed by a friend from Lyon founder Paul Morlet). If the glasses are in stock, we leave in the stride with his glasses. Otherwise, we wait 5 days, time to order the glasses.
- If there is no prescription , a test of sight can be carried out with an optometrist in a room of refraction. Practical in emergency solution, if one needs for example glasses rest and no time to wait 6 months to see an ophthalmo.

Then, everything happens on iPad, via a mobile application designed in-house. Once the sale is complete, all the data is sent to the basement of the shop where 2 employees helped with large industrial machines, are responsible for trimming glasses and mounting glasses, chain. These machines are exactly the same as those found in a "classical" optician ... But a strand more powerful to precisely be able to hold the cadence.

In the end, are the low-cost spectacles of Glasses For All really cost 10 €?

The slogan of the glasses at 10 € is obviously a good marketing blow. And it works. The proof: since the TV report on Spectacles Pour Tous aired in Capital on M6, the store manufactures up to 250 pairs per day (twice as many as before September 2014). But in fact, it is more accurate to specify that it is the model of glasses 1st price that costs 10 € at Glasses For All . In other words, the basic version: a frame with 4,99 € and 2 basic glasses with 2,50 € piece.

After it's like options on a car, the more you want, the higher the price:
- 2,50 € piece for basic lenses (scratch-resistant).
- 10 € piece for premium lenses (anti-scratch, anti-reflective, anti-fouling).
- 12,50 € piece for basic progressive lenses (scratch-resistant).
- 50 € piece for premium progressive lenses (anti-scratch, anti-reflective, anti-fouling).
- Transitions® lenses will be introduced at the end of 2014 at Glasses For All .

Tariffs that vary, depending on which glasses are needed, but which are still particularly competitive.
What about care ? Glasses Pour Tous issues a sheet of care to be sent to the Social Security and an invoice to send to his mutual.

To be concrete, let us take the case of 3 journalists of the writing of Advantages:
- For a small correction, one of them pays her glasses 25 € at Glasses For All against 300 € at a classical optician.
- For an average correction, the second paid 39.99 € instead of 380 € usually.
- Finally, for a major correction, the last paid 250 € at Lunettes Pour Tous against 900 € at a classical optician.

Spectacles for All Increases Field of View

Victim of its success, the queue does not unfurl Street Turbigo at Glasses For All . In October 2014, we must arm ourselves with patience to hope to leave with his pair of glasses. 2 to 3 hours are required to be taken care of by a seller. And even more so on Saturday. The delay of 5 working days to receive his pair of glasses has also been increased: in some cases, it takes several weeks. To overcome these technical problems and always develop his business, Paul Morlet has a continuation in ideas. Several people have to be hired by Glasses For All and other stores must see the light in 2015, in Lyon and Lille in particular.

In the meantime, we can also order his pair of glasses at Glasses For All via internet, directly on the site of the mark. To do this, it is sufficient to know its data of sphere, cylinder, axis and its pupillary distance. Then we let ourselves be guided like any purchase on the net ...

Our opinion on Glasses For All : At this price, we sow our glasses almost everywhere, in the office, in his car, in his handbag, at home ... Even better, our glasses become a fashion accessory that l one declines in several colors and one takes care to match to his outfit.