Divine and solidar eyebrows

Being generous makes it beautiful . Literally. In May, the Benefit brand organizes " Bold is Beautiful " a big solidarity operation set up in all the eyebrow bars of the brand. This is the 3rd edition of this charitable program in the world that has already raised more than 3.5 million euros to make life more beautiful women. The concept is simple: 100% of the cost of all the eyebrow epilations carried out during the month will be donated to 2 associations which work to improve the daily life of the women. Belle & bien takes care of women with cancer by organizing care and make-up workshops for them. A break to take care of her body and head during treatments that weaken the skin, nails, hair, ... As for the association Women Women , it accompanies and supports women over 45 in their returning to work and starting a business, offering them individual follow-up and offering them collective workshops.

How it works ?

To participate, simply make an appointment during the month of May in one of the Benefit eyebrow bars (exclusively at Sephora). Then we let ourselves be done by the expert hands of the eyebrow specialists! And it is not for nothing that the image consultant and animator TV Cristina Cordula affirms that the eyebrow is the hairstyle of the eye . Healing the shape and makeup of his eyebrows is a crucial step in bringing beauty. And once we look good, Benefit is responsible for paying 100% of the disbursed amount to the associations. Why eyebrow hair removal? Simply because it is one of the first care put in place by the founders of the brand that created Benefit in 1976 and also one of the most emblematic!

For example, we give you some examples of the beautiful actions to which you can contribute:

  • 1 epilation = 1 training in finance
  • 8 epilations = a beauty workshop for women with cancer
  • 10 epilations = 1 night in safety and emotional support for 1 woman in need

Benefit Brow Bar at Sephora. Hair removal with wax or forceps. 15 minutes. 22 €