Since the 1950s, American perfumery has decided to upset European perfume, especially French, because at the time there were only prestigious perfumes "de Paris". Bet wins with these mythical perfumes whose success continues today.
Estée Lauder's Youth Dew: the first modern oriental
Launch quite unique for this fragrance. "Madame Lauder decided to propose a product adapted to American women in 1953," says Elisabeth de Feydeau, perfume historian and author of Les Parfums (Robert Laffont ). No eau de toilette that would not have been in the buying habits of the time, but a fragrant bath oil, originally concentrated at 70%, an absolute record! A few drops in the morning bath allowed to be perfumed until evening. "His intense oriental spicy, woody notes with captivating and carnal accents were so successful worldwide that the bath oil quickly became perfume.
His fan club : all fatal women from Hollywood (Jean Harlow, Joan Crawford, Vivien Leigh), and closer to us, Madonna, and Charlize Theron.
It is made for you if you like : the spicy accents of Bulgaria rose, jasmine and ylang, on a background of burning sensuality of patchouli, amber and vanilla. Awesome!
Aromatics Elixir, from Clinique "Perfume and far beyond"
"Much more than a Perfume" was the brief given to Bernard Chant in 1971 by Estée Lauder to create the first perfume of Clinique. Mission accomplished. The fragrance is totally innovative, against the current of the perfumes of the time, (green florals and fresh waters). This floral chypre with an addictive wake of patchouli, labdanum and oak moss immediately finds its audience. Millions of women around the world wear this formula which, according to the brand "has magical effects on both body and mind".
His fan club : Cate Blanchett, Glenn Close, Patricia Kaas.
It is made for you if you like : an intriguing departure (verbena, sage) for a wake very "Evening dress": jasmine, iris of Florence, patchouli and smoked roots. As much to warn you: those who have tasted this filter "are condemned" to not be able to change perfume!
Charlie de Revlon: the first marketing fragrance
"Charlie was launched in 1973 by Revlon, who invented the first" socio-stylish "perfume, Elizabeth de Feydeau tells us. It wants to class but not expensive. Definitely more accessible than European perfumes, it is intended for active and liberated women. He was the first person to put a woman in his trousers on his pub. Massively distributed it reverses the concept of exceptional perfumes and becomes the revealer of the personality: "Tell me how you live, I will tell you your perfume! "His tonic notes of tarragon and oak moss are destined, according to the codes of the time, to daring girls, sexy, ambitious. It quickly became the most sold perfume in the world.
His fan club : Cindy Crawford, Claudia Schiffer.
It is made for you if you like : the fresh notes of hyacinth and cyclamen, evolving gradually towards the sensual warmth of sandalwood, cedar wood and vanilla.
CK One by Calvin Klein: "Play it class, sell it mass"
Launched in 1994, CK One is the first mixed fragrance created to stick to generation Y, digital native, accustomed to travel, free and assertive. The creator, who in 1968 launched his ready-to-wear brand and is the inventor of designer jeans accessible to everyone pushes Charlie's recipe even further. The campaign that launched Kate Moss claims the codes of eighties: androgyny, carelessness of a youth who lives in band. But Calvin Klein took risks by demanding a lemon note that at the time evoked household products. A winning bet, since it is precisely this note that makes the originality and the trademark of its eau de toilette.
His fan club : Cristy Turlington, Ashley Olson, and of course Kate Moss!
Giorgio de Beverly Hills: Jet Set and sun
Fred Heyman is a gifted creator: all the stars dress in his shop of Rodéo Drive. But Gale, his wife, dreams of a perfume able to compete with those of Saint Laurent and Lancôme and which is inspired by the luxurious environment of the whole jet set Hollywood. After two years of development, it finally sees the day in November 1981 and first sold by correspondence, becomes the elitist fragrance among all. Perfect symbol of the years dedicated to easy money, to the show off, its intense, warm and ultra tenacious floral notes are recognizable among all. It is a huge success and is considered today as one of the classics of American perfumery.
His fan club : Nancy Reagan, Farah Fawcette, Jacqueline Bisset and today Alexandra Lamy.
It is made for you if you like : that one turns on your wake of heady flowers (jasmine, ylang) against a background of tuberose and patchouli.
Original Musk by Kiehl's: a provocative love filter
The origins of this cult product are surrounded by mystery. Legend has it that it was created in 1921 by a relative of the Kiehl's family: a Russian prince. But at this time, its carnal, animal fragrance is considered too provocative and is put in a tank labeled "Philtre d'Amour". At the beginning of the 1960s, Kiehl's Pharmacy was renovated, the Philtre d'Amour was found, and we decided to commercialize this Elixir, whose woody, musky-brown wake has the peculiarity of exhaling different notes on each skin. Immediate and lasting success since it was elected a few months ago by the Wall Street Journal as "the best unisex scent of the world"
His fan club : Lenny Kravitz, Charlize Theron, and Eva Longoria.
It is made for you if you like : the assumed character of the ancient musks mixed with those, lighter, white musks, softened notes of citrus, roses and patchouli.
Black Orchid by Tom Ford: a luxury assumed and claimed
"I want to create the first real luxury brand of the 21st Century", says the American stylist, who in the 1990s launched Porno Chic as an image of his fashion house. The launch of Black Orchid in 2006 is the perfect expression of this new luxury.
"Nothing is more desirable than what is inaccessible adds the creator. Hence the choice of a black orchid, refined, expensive and opulent. The "Beautystas" rush, make the buzz and the perfume always remains the best-selling brand at Christmas. Besides, many men buy it ... for them.
His fan club : Isabelle Adjani, Alicia Keys, Gwyneth Paltrow.
It is made for you if you like : the dark perfumes, the sensual alliance of black truffle and ylang, and the decadent spirit of dark chocolate, full of incense and vetiver.
