Long reserved for the theater, the method consists of depositing shadows and touches of light on the face to draw its relief by effect of contrast. The equivalent make-up of Photoshop can thus erase a double chin, refine the nose or sculpt a cheekbone.

The contouring to "refine his face without regime"

Part of the boards, the technique conquered the red carpets and then the whole world when Kim Kardashian and his makeup artist boasted on social networks. "Five years ago, the phenomenon took hold in the countries of the Middle East where women do not hesitate to display very structured make-up. Then, by dint of tutos on youtube, everyone succumbed to the 'idea to refine his face without dieting,' says Carole Colombani, make-up artist Gemey-Maybelline.

Today, all brands of makeup surf on the wave, from the most popular like Gemey-Maybelline to the chic ones such as By Terry , going through pro brands like Black Up .

Contouring to sculpt eyebrows, lips and even nails!

And some do not hesitate to push the concept, as Essie proposes "nail contouring", a manicure modeling thanks to the application of light and dark shades on different parts of the nail.

Or Make Up For Ever, which has launched contouring tools to sculpt the eyebrows and lips.

During this time, the most crazy techniques animate the canvas. Last delirium, the Clown Contouring, is to draw a clown makeup of all colors before all blur for a perfect face. And you also "surround" the body with darker self-tanner to draw the curve of a thigh or the abs line.

Hair contouring, a new trend

As an obvious, the hair does not escape the trend with the Color Contouring, a concept invented by L'Oréal Professionnel that uses the techniques of colourists to highlight a cut or a face.

"It is a matter of conceptualizing the positioning of the color by taking into account the morphology to correct any defects," summarizes Frédéric Mennetrier, colourist of the mark.

Softer than re-nose, faster than a diet, easier than retouching software, contouring is now a new way.