Because she's worth it. As she walks the red carpet of the 71st Cannes Film Festival in a few days to represent Romain Gavras's film "The world is yours", Isabelle Adjani becomes the new L'Oréal Paris ambassador.
At the age of 62, this emblematic figure of French cinema joins her sisters Susan Sarandon, Leila Bekhti, Jane Fonda and Eva Longoria in the famous circle of the brand's muses.
She will be the face of the Age Perfect range for mature skin and the Volume Million Lashes mascara.
A legendary actress for an iconic brand
"We are very proud to present our new ambassador, Isabelle Adjani, courageous, iconic and multi-award winning French actress, who is very welcome in the Lorealista family because you are so good" Wednesday, May 2, 2018 on the Instagram account of the cosmetics giant. A piercing look, a black tuxedo, assertive poses ... Isabelle Adjani stands out as a strong woman.
"Beyond her impressive career, her fight for equality makes her an essential figure for L'Oréal Paris, a brand that works for the independence and affirmation of women. in the true sense of the term: proud representative of French-style free beauty, of a Parisian style that has substance and elegance, we are delighted to welcome today Isabelle Adjani, her masterful, intuitive talent, his brilliant spirit, his love of what is right and his legendary presence on the screen, within the L'Oréal Paris family, "adds Pierre-Emmanuel Angeloglou, Chairman of the group, in a statement.
"Ambassador of a Beauty that gives self-confidence, a Beauty that liberates"
"Freedom in beauty is what comes to mind when I think of L'Oréal Paris," she says, "this Parisian brand puts beauty in all its forms within the reach of all. clear, which is that we are all well and more, our ambiguous relationship, sometimes difficult, with the mirror is simplified.The freedom to dare its aesthetic expression, the freedom to embrace his vision of beauty, without rules or dictates . "
This new feature will also be worth to the actress the honor of opening the "Worth It Show", the first talk show of L'Oreal Paris thought "as a platform for the voice of women" and organized as part of the Festival Cannes will be held from May 8 to 14 next. "Isabelle Adjani will speak about her new role, as an ambassador for a self-confident Beauty, a Beauty that frees, a Beauty that speaks of personal convictions," says the brand.
