Combining luxury and the Do It Yourself , nobody had thought about it ... Well Gucci did it! Thanks to the "DIY Dionysus" service , it is now possible to customize his eponymous it bag . Because it's always raging to see a girl in the street wearing the same bag as us, Alessandro Michele , the artistic director of Gucci wanted to set up a concept where each person lets talk about her personality and imagination . Alessandro Michele, very attached to the values ​​of punk culture , wanted to focus on the idea that each individual is able to become an artist as long as he knows how to bring the imagination and the courage to do things so- the So we will have fun customizing the Dionysus bag with patches representing dragonflies, snakes, bees, piping crocodile, python and suede or initial monogram ornate decorative Swarovski crystals ... There is plenty of choice to reinterpret the Dionysus in his sauce and without fear of being missed (it would be a shame, the bag alone is sold for 1690 €).

The "DIY Dionysus" is available since May 25 in the shop Gucci Via Montenapoleone in Milan and will soon be available in some shops around the world. The house also announced that the Do It Yourself will eventually target the models of ACE and Pricetown shoes as well as the ready-to-wear collections for men and women but also for the Man Made-to-Order collection.