For a few years now, we have seen the fashion of "it-bags". You know, these bags are stamped with the colors of the biggest brands, that the stars wear on the red carpets and are acclaimed in the articles of the women's press. If making talk about yourself is a good thing, it is obvious that the ingredients to get a timeless bag go far beyond just media exposure. For the mark of the greatest is timelessness. It is this ability to respond to the needs of all generations, not to be inscribed only in the ephemeral, not to be a "summer it" whose fashionists will eventually get tired. Creating a cult bag is a genius. The greatest designers have tried many times. How many bags thought, drawn, designed to achieve the perfect model? Tens, hundreds, maybe more for some. For in perfection, perfection often rhymes with perseverance.

A SAVING MIXTURE OF ENGINEERING AND CREATIVITY

Every season, fashion lovers are waiting for the new collections of the great designers, to find the future best-seller that will adorn their arms. But can we really define what is a mythical bag? Is there a miracle recipe? If only ! A cult bag is a subtle blend of tradition and modernity, between class and exuberance, between relaxation and rigor, all dotted with an ounce of magic. This cherry on the cake, it is often due to the talent and inspiration of the creator who, through his vision of woman and society, manages to meet needs while innovating, stirring curiosity, interest. To please all generations, it is necessary that the model reveals itself as it goes, that it does not deliver all its secrets immediately, so that the one who carries it can discover it and rediscover it at every moment. They are no longer merely accessories, but real icons of leather goods.

CULT BAGS OF THE LARGE HOUSES

They are not so numerous, the bags that all women would dream of owning one day. Perhaps because Kelly of Hermes has become an object of fantasy, it occupies a special place in the list of the greatest articles of leather goods, as is the Yves Saint Laurent Museum, the Paddington of Chloé, the Classic First of Balenciaga or the 2.55 of Chanel. We do not wear Louis Vuitton's Speedy or Gérard Darel's 24h as a simple accessory, but rather as a jewelery ornament, to sublimate an outfit or reveal a personality. The biggest houses quickly realized the importance of the bag, not just as a simple object of everyday life, but as a luxury product in its own right, reflecting a strong identity, carried at arm's length.