It only took a few podiums to make it indispensable. Basketball, previously reserved for sports halls and Sundays for lazy people watching TV, is now on everyone's feet. She even invites herself to work, under trousers with pliers. Unthinkable, ten years ago.
The sneaker : from the street to the podiums
Popularized by Adidas in 1965 thanks to the famous Stan Smith , this is the first leather basketball put on the market. The brand names it in honor of a tennis champion of the time and enchaine limited editions. The Run-D group . MC . take out the model from the street and wear them on stage. The success story begins and the sneaker is democratized. Finally.
It was not until the 2000s to see basketball on the podiums with versions of Martin Margiela in particular. It is controversial , many consider it anti-feminine and label it too popular. Snobbery quickly forgotten. In 2014, Karl Lagerfeld introduced him to Chanel and Raf Simons simultaneously for Dior.
Since then, she has been inscribed on all catwalks , at the feet of creators and in the pages of magazines. We allow it.
How to wear basketball in town?
- White basketball: the 90's spirit
Under a raw denim jeans (and with bandana in the hair for the most daring) , the white sneaker reminds us of the best looks of the decade. Wiser, it is worn low version and with rolled up town pants. It works too.
- The colorful alternative: the block c olor
Basketball is also chosen in color. We multiply psyche models, bubble gum version assumed and we put on originality. For example, on a set that is considered too serious: we shift the quickdraw with a two-color pair or staggered patterns.
The running : the urban version
It's not just about sports sessions. We wear the model with a chic outfit like a pretty loose cashmere sweater . It is avoided to wear it first degree. We contrast.
Check out our selection of sneakers in the following slideshow.
Text: Raphael Lambersy
Pictures: Victoria Rambaud
